Sizing Systems: How do I Know What Cup Size to Order?

 

 

Confused as to which size to choose when making an order on our website? Each item has a bullet point in its description of which sizing system it is listed in. Let’s break down the differences between UK, Continental, and US.

 

Items listed in UK sizes are distributed from, well, the United Kingdom! Same goes for items listed in US sizes, they are distributed from here in the United States. Continental sizes are distributed from various places on the European continent.

Because our store only carries D-cups and larger, all our sizes start with D-cups, which are represented the same across all three systems. For the following comparisons we will use a 36-band.

UK 36D = Continental 36D = US 36D

Straight forward, right? Let's move to the next cup size up where each letter represents 2 Ds (DD).

UK 36DD = Continental 36E = US 36DD

The next size up can be the trickiest, where each letter represents 3 Ds (DDD).

UK 36E = Continental 36F = US 36DDD

Notice how E has been used to represent two different cup sizes (quantity of Ds) from two different countries? A Continental E-cup is 2 Ds (DD), while a UK E-cup is 3 Ds (DDD). Let's do one more cup size up, representing 4 Ds (DDDD).

UK 36F = Continental 36G = US 36G

Confused yet? We thought the best way to keep things simple was to assign each cup size its own color! If you’ve been in our stores before you may have noticed each tag has a small colored sticker. The following chart represents what those colors correspond to.

So, when an item has “UK sizing” in its description, you will want to follow the top row of this chart. If you only know your US size, but not your UK or Continental size, simply find the corresponding color in the chart and order that size.

If you ever have any questions, or need more help figuring out which size to order, don't hesitate to give us a call or send us an email with your questions. As always, the best way to figure out your cup size is to come in for a fitting and let our knowledgeable staff find the best fit for you.

A few things to keep in mind:

• Most US companies rarely make cup sizes larger than an H-cup. The few that do usually only go up to an I-cup. 
• In our store we tend to "speak" in UK cup sizes. So if we've told you you're a J-cup, chances are you're the UK J-cup (light pink dot).
• Not every bra fits true to size! We try to mention in each description if the band or cup fit big or small. For more information on that, check out this blog post about Sister Sizing.