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Basics

Beautiful basics that support, shape, and work with a variety of outfits.

Matilda

Elomi
Original price $72.00 - Original price $72.00
Original price $72.00
$72.00
$72.00 - $72.00
Current price $72.00

Elomi's definitive plunge bra has cute details and a versatile J-hook in the back. Low center front gives plunge without push up Three-section cup...

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Original price $72.00 - Original price $72.00
Original price $72.00
$72.00
$72.00 - $72.00
Current price $72.00

Morgan print

Elomi
Original price $72.00 - Original price $72.00
Original price $72.00
$72.00
$72.00 - $72.00
Current price $72.00

Fuller coverage with comfy stretch lace and an excellent round shape. Three-piece unlined cups with underwire and side support Stretch lace top cu...

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Original price $72.00 - Original price $72.00
Original price $72.00
$72.00
$72.00 - $72.00
Current price $72.00

Keira

Goddess
Original price $54.00 - Original price $54.00
Original price $54.00
$54.00
$54.00 - $54.00
Current price $54.00

A full coverage workhorse that's pretty, comfortable, and goes the distance. Three section cup plus side panel offers great support and shape Shee...

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Original price $54.00 - Original price $54.00
Original price $54.00
$54.00
$54.00 - $54.00
Current price $54.00

Celeste wire free

Goddess
Original price $54.00 - Original price $54.00
Original price $54.00
$54.00
$54.00 - $54.00
Current price $54.00

A super soft, full-coverage, full-service bra from Goddess, the Celeste comes in an amazing array of sizes and is really great for anybody looking ...

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Original price $54.00 - Original price $54.00
Original price $54.00
$54.00
$54.00 - $54.00
Current price $54.00

Superboost

Gossard
Original price $76.00 - Original price $76.00
Original price $76.00
$76.00
$76.00 - $76.00
Current price $76.00

Our plungiest deep-v bra and a customer favorite for festivals, fun, and flirting! Front hook and eye closure Racerback Non-padded lace cups with ...

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Original price $76.00 - Original price $76.00
Original price $76.00
$76.00
$76.00 - $76.00
Current price $76.00

Twin Firm

Rosa Faia
Original price $89.00 - Original price $89.00
Original price $89.00
$89.00
$89.00 - $89.00
Current price $89.00

An all-time best seller in the shop, this bra has the perfect combination of comfort, a natural shape, breathability, and no seams. This is also gr...

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Original price $89.00 - Original price $89.00
Original price $89.00
$89.00
$89.00 - $89.00
Current price $89.00

Twin Firm

Rosa Faia
Original price $89.00 - Original price $89.00
Original price $89.00
$89.00
$89.00 - $89.00
Current price $89.00

An all-time best seller in the shop, this bra has the perfect combination of comfort, a natural shape, breathability, and no seams. This is also gr...

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Original price $89.00 - Original price $89.00
Original price $89.00
$89.00
$89.00 - $89.00
Current price $89.00

Envy

Panache
Original price $71.00 - Original price $71.00
Original price $71.00
$71.00
$71.00 - $71.00
Current price $71.00

Great forward projection and a vertical seam for lift, this bra can *hoist*. An iconic style within the Panache collection and a best seller, the E...

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Original price $71.00 - Original price $71.00
Original price $71.00
$71.00
$71.00 - $71.00
Current price $71.00

Sachi

Elomi
Original price $68.00 - Original price $68.00
Original price $68.00
$68.00
$68.00 - $68.00
Current price $68.00

All the great fit and comfort of an everyday bra plus all the sass you'll ever need. Simple yet striking, Sachi takes center stage! The bra showcas...

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Original price $68.00 - Original price $68.00
Original price $68.00
$68.00
$68.00 - $68.00
Current price $68.00

Kim

Elomi
Original price $69.00
Original price $69.00 - Original price $69.00
Original price $69.00
Current price $48.30
$48.30 - $48.30
Current price $48.30

A softer plunge option than Matilda, the stretch lace accommodates a variety of shapes. Three-piece cups plus side support for perfect forward sha...

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Original price $69.00
Original price $69.00 - Original price $69.00
Original price $69.00
Current price $48.30
$48.30 - $48.30
Current price $48.30
Sale Sale

Cari molded spacer

Panache
Original price $76.00 - Original price $76.00
Original price $76.00
$76.00
$76.00 - $76.00
Current price $76.00

Breathable spacer foam, smooth, and a great shape for t-shirts, Cari also has a j-hook to convert to racer-back! Swiss-designed embroidery details ...

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Original price $76.00 - Original price $76.00
Original price $76.00
$76.00
$76.00 - $76.00
Current price $76.00

Morgan

Elomi
Original price $68.00 - Original price $68.00
Original price $68.00
$68.00
$68.00 - $68.00
Current price $68.00

Fuller coverage with comfy stretch lace and an excellent round shape. Three-piece unlined cups with underwire and side support Stretch lace top cu...

View full details
Original price $68.00 - Original price $68.00
Original price $68.00
$68.00
$68.00 - $68.00
Current price $68.00

Charley spacer

Elomi
Original price $76.00 - Original price $78.00
Original price $76.00
$76.00 - $78.00
$76.00 - $78.00
Current price $76.00

A slightly firmer version of old favorite Amelia, this is a fantastic t-shirt bra has a round, natural shape. Seamless and breathable spacer fabric...

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Original price $76.00 - Original price $78.00
Original price $76.00
$76.00 - $78.00
$76.00 - $78.00
Current price $76.00

Keira

Goddess
Original price $54.00 - Original price $54.00
Original price $54.00
$54.00
$54.00 - $54.00
Current price $54.00

A full coverage workhorse that's pretty, comfortable, and goes the distance. Three section cup plus side panel offers great support and shape Shee...

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Original price $54.00 - Original price $54.00
Original price $54.00
$54.00
$54.00 - $54.00
Current price $54.00

Adriana lace bralette

Parfait
Original price $50.00 - Original price $50.00
Original price $50.00
$50.00
$50.00 - $50.00
Current price $50.00

Pretty and lacy, this wire-free bralette is very supportive and super comfortable. The convertible J-hook feature allows for a racerback option. N...

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Original price $50.00 - Original price $50.00
Original price $50.00
$50.00
$50.00 - $50.00
Current price $50.00

Back appeal -- skin tones

Wacoal
Original price $72.00 - Original price $72.00
Original price $72.00
$72.00
$72.00 - $72.00
Current price $72.00

A strong seller at both of our stores, this extra-smooth, extra-soft bra has a wide side and back for a clean line under clothes. The cup is not pa...

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Original price $72.00 - Original price $72.00
Original price $72.00
$72.00
$72.00 - $72.00
Current price $72.00

Elan

Panache
Original price $71.00 - Original price $71.00
Original price $71.00
$71.00
$71.00 - $71.00
Current price $71.00

Elan is a lightweight, breathable non-padded T-shirt bra perfect for every season. It's crafted with soft microfiber cups for a smooth shape and co...

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Original price $71.00 - Original price $71.00
Original price $71.00
$71.00
$71.00 - $71.00
Current price $71.00

Norah

Chantelle
Original price $82.00 - Original price $82.00
Original price $82.00
$82.00
$82.00 - $82.00
Current price $82.00

We can't get enough of this bra from Chantelle! An internal seam provides lift and shape inside the bra, while a seamless stretch lace overlay brin...

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Original price $82.00 - Original price $82.00
Original price $82.00
$82.00
$82.00 - $82.00
Current price $82.00

Tess

Parfait
Original price $48.00
Original price $48.00 - Original price $48.00
Original price $48.00
Current price $24.00
$24.00 - $24.00
Current price $24.00

Soft, breathable modal and stretch lace at the top make this beauty one of our all-time best sellers. The material feels like brushed cotton.  Non...

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Original price $48.00
Original price $48.00 - Original price $48.00
Original price $48.00
Current price $24.00
$24.00 - $24.00
Current price $24.00
Sale Sale

Luxe strapless

Curvy Kate
Original price $77.00 - Original price $77.00
Original price $77.00
$77.00
$77.00 - $77.00
Current price $77.00

The best size range of any strapless on the market, and it works like a dream! Foam-lined cups with underwire 4 hook and eye fastenings on the bac...

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Original price $77.00 - Original price $77.00
Original price $77.00
$77.00
$77.00 - $77.00
Current price $77.00

Kim

Elomi
Original price $69.00
Original price $69.00 - Original price $69.00
Original price $69.00
Current price $48.30
$48.30 - $48.30
Current price $48.30

A softer plunge option than Matilda, the stretch lace accommodates a variety of shapes. Three-piece cups plus side support for perfect forward sha...

View full details
Original price $69.00
Original price $69.00 - Original price $69.00
Original price $69.00
Current price $48.30
$48.30 - $48.30
Current price $48.30
Sale Sale

Roxie

Sculptresse by Panache
Original price $66.00 - Original price $68.00
Original price $66.00
$66.00 - $68.00
$66.00 - $68.00
Current price $66.00

A fantastic plunge that shows a hint of cleavage without going overboard, and gives a great, round shape. A j-hook in the back offers a racer back ...

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Original price $66.00 - Original price $68.00
Original price $66.00
$66.00 - $68.00
$66.00 - $68.00
Current price $66.00

Enora

Parfait
Original price $56.00 - Original price $56.00
Original price $56.00
$56.00
$56.00 - $56.00
Current price $56.00

Enora is the perfect minimizer for people seeking all-day comfort and support. Crafted with expertly-designed jacquard lace, Enora offers medium co...

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Original price $56.00 - Original price $56.00
Original price $56.00
$56.00
$56.00 - $56.00
Current price $56.00

Estel

Sculptresse by Panache
Original price $82.00 - Original price $82.00
Original price $82.00
$82.00
$82.00 - $82.00
Current price $82.00

Introducing Estel, your new go-to for chic, comfy lingerie! It features four-section cups with a stretch lace top and a lined bottom, wired support...

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Original price $82.00 - Original price $82.00
Original price $82.00
$82.00
$82.00 - $82.00
Current price $82.00

Cotton Luxe

Curvy Couture
Original price $48.00 - Original price $48.00
Original price $48.00
$48.00
$48.00 - $48.00
Current price $48.00

This comfy bralette has got you covered all day long! It's made of a soft cotton blend with non-padded wire-free cups and a cushioned bottom satiny...

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Original price $48.00 - Original price $48.00
Original price $48.00
$48.00
$48.00 - $48.00
Current price $48.00

Smooth

Elomi
Original price $65.00 - Original price $65.00
Original price $65.00
$65.00
$65.00 - $65.00
Current price $65.00

A fantastic full-bust smooth option, without pesky padding. This bra is very full coverage and provides a natural shape, with inner side support fo...

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Original price $65.00 - Original price $65.00
Original price $65.00
$65.00
$65.00 - $65.00
Current price $65.00

Tess

Parfait
Original price $48.00
Original price $48.00 - Original price $48.00
Original price $48.00
Current price $24.00
$24.00 - $24.00
Current price $24.00

Soft, breathable modal and stretch lace at the top make this beauty one of our all-time best sellers. The material feels like brushed cotton.  Non...

View full details
Original price $48.00
Original price $48.00 - Original price $48.00
Original price $48.00
Current price $24.00
$24.00 - $24.00
Current price $24.00
Sale Sale

Andorra wire-free

Panache
Original price $60.00
Original price $60.00 - Original price $60.00
Original price $60.00
Current price $30.00
$30.00 - $30.00
Current price $30.00

Same great lace details as the wired version! We love the vintage look and feel of this wire-free gem.  4 piece cups with stretch lace top cups an...

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Original price $60.00
Original price $60.00 - Original price $60.00
Original price $60.00
Current price $30.00
$30.00 - $30.00
Current price $30.00
Sale Sale

Keira

Goddess
Original price $54.00 - Original price $54.00
Original price $54.00
$54.00
$54.00 - $54.00
Current price $54.00

A full coverage workhorse that's pretty, comfortable, and goes the distance. Three section cup plus side panel offers great support and shape Shee...

View full details
Original price $54.00 - Original price $54.00
Original price $54.00
$54.00
$54.00 - $54.00
Current price $54.00

Minx

Skarlett Blue
Original price $58.00 - Original price $58.00
Original price $58.00
$58.00
$58.00 - $58.00
Current price $58.00

Minx may look sweet, but she's a great-fitting everyday bra with a fantastic shape and a buttery smooth band. A staff favorite! Cups lined with me...

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Original price $58.00 - Original price $58.00
Original price $58.00
$58.00
$58.00 - $58.00
Current price $58.00

Montelle lace bralette

Montelle
Original price $49.00 - Original price $49.00
Original price $49.00
$49.00
$49.00 - $49.00
Current price $49.00

One of our first loves in the world of bralettes, this full-coverage lace is supportive and comfy, and the straps unhook in the back so they can be...

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Original price $49.00 - Original price $49.00
Original price $49.00
$49.00
$49.00 - $49.00
Current price $49.00

Victory

Curvy Kate
Original price $67.00 - Original price $67.00
Original price $67.00
$67.00
$67.00 - $67.00
Current price $67.00

Victory is a balcony bra with a boost! Its side support and Upfront Technology combine to create the perfect uplift and shaping for your bust. Plus...

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Original price $67.00 - Original price $67.00
Original price $67.00
$67.00
$67.00 - $67.00
Current price $67.00

Sensational

Paramour
Original price $42.00 - Original price $42.00
Original price $42.00
$42.00
$42.00 - $42.00
Current price $42.00

Soft like buttah with padded straps and a j-hook conversion, this is a great price-conscious t-shirt bra! Back J-Hook pulls straps together to cre...

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Original price $42.00 - Original price $42.00
Original price $42.00
$42.00
$42.00 - $42.00
Current price $42.00

Chic Comfort

Natori
Original price $70.00 - Original price $70.00
Original price $70.00
$70.00
$70.00 - $70.00
Current price $70.00

Natori's comfortable classic t-shirt bra has a great rounded shape that is not too forward and a slight plunge. Sweetheart neckline Seamless cups ...

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Original price $70.00 - Original price $70.00
Original price $70.00
$70.00
$70.00 - $70.00
Current price $70.00

Sensational

Paramour
Original price $42.00 - Original price $42.00
Original price $42.00
$42.00
$42.00 - $42.00
Current price $42.00

Soft like buttah with padded straps and a j-hook conversion, this is a great price-conscious t-shirt bra! Back J-Hook pulls straps together to cre...

View full details
Original price $42.00 - Original price $42.00
Original price $42.00
$42.00
$42.00 - $42.00
Current price $42.00

Conform

Natori
Original price $72.00 - Original price $74.00
Original price $72.00 - Original price $74.00
Original price $72.00
$36.00 - $37.00
$36.00 - $37.00
Current price $36.00

The softest t-shirt bra you'll ever own. Memory foam cups with underwires Convertible straps in the back to create a racerback Full coverage US si...

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Original price $72.00 - Original price $74.00
Original price $72.00 - Original price $74.00
Original price $72.00
$36.00 - $37.00
$36.00 - $37.00
Current price $36.00
Sale Sale